Replay
The Replay Story: 1978 Claudio Buziol registers the 'Replay' brand. 1989 Replay reinvents jeans with its 'double ring denim'. Output reaches a million pairs in just two years! 1991 The Milan store opens at the end of the year. Alongside shirts and jeans, the Replay total look has completed its development with thousands of articles inserted in the collection annually. 1993 The New York mega-store opens; the first television commercial is aired. 1994 Replay enters the underwear segment and experiments with the first Replay Blue Jeans format. The Group grows in its new Asian and Middle Eastern markets. 1999 The first Replay Store based on a new store concept opens in Florence in the spring. At the end of September, a new 800 sq m store is opened in Corso Vittorio Emanuele, Milan. 2000 The new-concept store project is developed during the year's first semester with the opening of new single-brand sales outlets in Rome, Cologne, Hamburg, Dusseldorf, Innsbruck, Budapest, Amsterdam and Stockholm. 2006 The Replay brand celebrates the 25th anniversary with a series of festivities at San Gregorio Abbey in Venice
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