About us

If you are a new customer, hi! Before we begin talking about ourselves let us welcome you to the American Pie Online Store!

Born out of a vision thirty years ago, to create a unique mix of designer clothing that would appeal to the fashion officianados of Chiswick High Road, American Pie is now a hugely successful chain of six stores.

Individuality is our philosophy, be it through the chic finesse of our shops, our style conscious customers or our dedicated fashion rich staff. We do not subscribe to a "corporate brand". Our customers feel relaxed, and our staff are both imaginative and loyal. Here, we strive for originality and excellence by mixing timeless classics with ambitious new designers.

No big secret! Fashion changes constantly, and here at American Pie, so do we.

We are regularly updating our collections, looking for an authentic, distinct, edgier style; giving you a strong sense of identity, whilst remaining true to our retail principles. Our seasonal changes reflect the trends of the day, appealing to all styles and ages, from the trendy teenager to the disco diva, and the cool sophisticats of our older clientele.

American Pie's forward thinking attitude , saw us rewarded a prestigious Drapers record award for Independant Retailer of the Year (2004). We are striving to build on that success and can only do this with the continued successful relationships we have built with our suppliers, customers and staff.

Any questions or enquiries you may have can be answered via emailing American Pie Or alternatively give us a quick call (020 8847 2215) and we'll be happy to help.

Enjoy your shopping!